William Landay

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Archives for 2016

Make it new (and not)

According to an article in the Atlantic, the industrial designer Raymond Loewy had a theory about what makes new products desirable.

He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible. Loewy called his grand theory “Most Advanced Yet Acceptable”—MAYA.

The theory applies equally to art.

Could Loewy’s MAYA theory double as cultural criticism? A common complaint about modern pop culture is that it has devolved into an orgy of familiarity. In her 2013 memoir cum cultural critique, Sleepless in Hollywood, the producer Lynda Obst mourned what she saw as cult worship of “pre-awareness” in the film and television industry. As the number of movies and television shows being produced each year has grown, risk-averse producers have relied heavily on films with characters and plots that audiences already know. Indeed, in 15 of the past 16 years, the highest-grossing movie in America has been a sequel of a previously successful movie (for example, Star Wars: The Force Awakens) or an adaptation of a previously successful book (The Grinch). The hit-making formula in Hollywood today seems to be built on infinitely recurring, self-sustaining loops of familiarity, like the Marvel comic universe, which thrives by interweaving movie franchises and TV spin-offs.

But perhaps the most maya-esque entertainment strategy can be found on award-winning cable television. In the past decade, the cable network FX has arguably produced the deepest lineup of prestige dramas and critically acclaimed comedies on television, including American Horror Story, The Americans, Sons of Anarchy, and Archer. The ideal FX show is a character-driven journey in which old stories wear new costumes, says Nicole Clemens, the executive vice president for series development at the network. In Sons of Anarchy, the popular drama about an outlaw motorcycle club, “you think it’s this super-über-macho motorcycle show, but it’s also a soap with handsome guys, and the plot is basically Hamlet,” she told me. In The Americans, a series about Soviet agents posing as a married couple in the United States, “the spy genre has been subverted to tell a classic story about marriage.” These are not Marvel’s infinity loops of sequels, which forge new installments of old stories. They are more like narrative Trojan horses, in which new characters are vessels containing classic themes—surprise serving as a doorway to the feeling of familiarity, an aesthetic aha.

I have always believed in studying older stories, even using them explicitly as templates or models, so Loewy’s theory comes as no surprise to me.

In fact, there is a sub-genre of how-to books for the analytically-minded looking to write a bestseller. These guides dissect popular novels for common elements — a recipe for success. The latest, called The Bestseller Code, sics a computer algorithm on the data and concludes that my Defending Jacob is #10 on its list of “100 novels our computer thinks you should read.” So it turns out my blazingly original work is actually hopelessly derivative, which, if Loewy is right, might explain a few things.

The New Jim Crow

The New Jim Crow by Michelle Alexander (2012) is a devastating and important book. Alexander’s thesis will be difficult for well-intentioned people to accept: our 30-year “War on Drugs” and the resulting mass incarceration of African-American men is “a stunningly comprehensive and well-disguised system of racialized social control that functions in a manner strikingly similar to Jim Crow.”

Whether the drug war was purposely designed to immiserate African-Americans is not clear. Racist intent would be almost impossible to prove today; in our “color-blind” society, racists do not explicitly announce their motivations as they once did. I tend to be cynical about such things, but at this point the legislators’ intent hardly matters. Even if the mass incarceration of black men is an innocent, unintended consequence of the anti-drug crackdown, it is now an accomplished fact. It doesn’t matter how we got here; we are here now. The question is what to do about the problem. Acknowledging that the problem exists is a necessary first step.

I admit I was skeptical about Alexander’s conclusion. I still don’t buy all of it. But the statistics are overwhelming. I am a former prosecutor, I am not naive about the court system, but I was shocked by the numbers.

  • Since the War on Drugs was declared in the 1980’s, “the U.S. penal population exploded from around 300,000 to more than 2 million.”
  • “There are more people in prisons and jails today just for drug offenses than were incarcerated for all reasons in 1980.”
  • “The United States imprisons a larger percentage of its black population than South Africa did at the height of apartheid.”
  • “In seven states, African Americans constitute 80 to 90 percent of all drug offenders sent to prison,” according to one study from 2000.
  • “In Washington, D.C., … three out of four young black men (and nearly all those in the poorest neighborhoods) can expect to serve time in prison.”
  • “African American youth account for 16 percent of all youth, 28 percent of all juvenile arrests, 35 percent of the youth waived to adult criminal court, and 58 percent of youth admitted to state adult prison.”
  • Actual drug crime does not explain the racial disparities in our criminal justice system: “People of all races use and sell illegal drugs at remarkably similar rates.”
  • There is no evidence that locking up non-violent drug offenders has made us any safer: “violent crime rates have fluctuated over the years and bear little relationship to incarceration rates — which have soared over the past three decades regardless of whether violent crime was going up or down.”

That the criminal justice system does not treat African-Americans equally is not news. It is the scale of the injustice that is so shocking, and the fact that the problem has gotten so much worse so recently. Go back, read those numbers again.

We like to think that history equals progress — that over time, things get better. In many ways, of course, they do. But progress is never guaranteed and never uniform. The New Jim Crow is a sobering reminder of that, particularly at a moment in our politics when wisdom and compassion seem to be in short supply.

Story machines

story-machine

I love this: “small vending machines dotted about French train stations that dispense short stories for free at the press of a button.” (Via SwissMiss)

The Efficient Plots Hypothesis

The [Efficient Plots Hypothesis], as I imagine it, says that the ideal reader can’t know if the mood of a book is about to get sunnier or darker at any given point in the plot. This … [is] because the purpose of a narrative is to engross the reader. Engrossment proceeds through uncertainty. If you knew what was about to happen, you’d skim ahead or stop reading.

That is: at any moment in a story, the emotional trajectory is a random walk for the reader because anything else would be boring. And stories aren’t boring.

This could be tested empirically by asking readers if a book will get more positive or more negative over the next five pages, and by how much. In a pure EPH world, they’ll only be right about half the time.

…

If the EPH holds, then, it doesn’t suggest that fiction is truly arbitrary; rather, that it’s an elaborately constructed game between reader and writer, socially conditioned and in no way permanent. It would suggest that there are enough fundamental plots that at any point in a book you are unsure what plot you are in; and that plots tend to wear themselves out over time.

Read about it here.

Ian McEwan’s writing day

I’m pretty obsessive once I get going. I tend to throw everything at it, and I’m generally rather happy if I’m making progress of 450 to 500 words a day. I work from 9:30 in the morning. If things are going, I see no reason to stop, because I know there’s a point I’ll get to, a moment of hesitation, and a day or a week will pass before I see the way through.

Sometimes, I work late at night, sometimes into the early hours if things are going along. I spend a lot of time at the beginning of a day looking over things from the day before. I was a very early adopter of word processing back in the early ’80s. Being able to constantly correct is good for writers.

I think you do need to come away, somewhere along the line, and let it sit, so you can come back with a completely fresh eye and almost regard it as the work of a stranger.

Source. Earlier installment is here.