Poster from Apple’s Think Different campaign (1998).
Categories: Design · Sports Tags: advertising · Apple · Muhammad Ali · posters · Think Different
Poster from Apple’s Think Different campaign (1998).
Categories: Design · Sports Tags: advertising · Apple · Muhammad Ali · posters · Think Different
Think Different 15-second TV ad, 1997
Categories: Design · Sports Tags: advertising · Apple · Muhammad Ali · Think Different · video
Poster from Apple’s Think Different campaign (1997).
Categories: Design · Photography Tags: advertising · Amelia Earhart · Apple · posters · Think Different
Steve Jobs introduces the “Think Different” campaign in 1997. To put this video in perspective, remember where Apple was in 1997. In terms of market share, the company had only about 3% of the personal computer market, bottoming out at 2.8% in July 1997. Its stock traded at around $4 or $5 a share, also bottoming in July 1997 when it sank below $3.50 a share. In its previous fiscal year the company had lost $1 billion.
Categories: Odds & Ends Tags: advertising · Apple · Steve Jobs · Think Different · video