Sysomos, a maker of social media analysis tools, looked at 1.2 billion tweets over a two-month period to analyze what happens after we publish our tweets to Twitter. A few highlights:
- 71% of all tweets produce no reaction (no replies or retweets)
- only 6% of all tweets produce a retweet (the other 23% solicit replies)
- 96.9% of replies and 92.4% of retweets happen within the first hour
- of all the tweets that produce a reply, 85% get only a single reply before the “conversation” ends